Plave Koch

FRANCHISE LAW WITH ZING

Attorney Marisa Faunce

Marisa Faunce

  • Partner

Contact

T 703.774.1214
F 703-774-1201

3120 Fairview Park Drive
Suite 420
Falls Church, VA 22042

Practice Areas

  • Franchising
  • Licensing
  • Litigation & Dispute Resolution
  • Trademarks & Copyrights
  • International
  • Business & Finance Transactions
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EXPERIENCE

;

PRESENTATIONS

;

PUBLICATIONS

Experience

Marisa counsels franchisors, licensors, and manufacturers on transactional, regulatory and intellectual property issues involved in developing and growing franchise programs. She also counsels franchisors regarding all aspects of the franchise relationship, including operational compliance, system standards, default and termination strategies and franchise workouts. Marisa represents franchisors ranging in size from start-ups to category leaders in connection with the development and maintenance of their franchise programs. She has extensive experience in structuring and revamping franchise programs, drafting franchise, license and area development agreements and counseling franchisors with regard to regulatory (FDD) compliance issues. She also represents franchisors with regard to corporate transactions, contract negotiations, master franchise programs, captive market development, international transactions, and dispute resolution matters.

Marisa counsels trademark owners on brand protection strategies and handles domestic and international trademark portfolios. She regularly represents our clients before the U.S. Patent and Trademark Office in trademark prosecution actions and handles trademark-licensing transactions around the world.

Marisa regularly trains franchisor executives with respect to franchise sales, relationship and regulatory compliance issues.

Education

  •  The College of William and Mary, Marshall-Wythe School of Law, Williamsburg, Virginia
    • J.D.
    • Honors: Order of the Coif
  • University of Virginia
    • B.A.

Honors

  • Recognized by Best Lawyers in America® – Franchise Law 2025
  • Thought Leaders – U.S. Franchise Law, Lexology (formerly Who’s Who Legal), 2025
  • Recommended, Lexology (formerly Who’s Who Legal), 2025
  • Chambers USA
  • Super Lawyers of Virginia and Washington, DC
  • The Best Lawyers in America
  • Franchise Times Legal Eagles – Hall of Fame
  • Who’s Who Legal 2019 – Franchising
  • International Who’s Who of Franchise Lawyers

Bar Admissions

  • Virginia
  • District of Columbia

Professional Associations

  • Vice Chair, Women’s Franchise Committee, International Franchise Association
  • Member, Diversity Institute, International Franchise Association
  • Supplier Forum Advisory Board, International Franchise Association
  • American Bar Association, Forum on Franchising
  • Co-Chair Women’s Franchise Network, Washington, D.C.
Lexology Index - Thought Leaders, USA 2025

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Presentations and Publications

Presentation
Avoiding the Accidental Franchise and Other Licensing Pitfalls
International Trademark Association Annual Meeting
May 2025
San Diego, California
Presentation
Show Me The Money! The Do’s and Don’ts of Financial Performance Representations
Let’s Grow Franchise Sales and Development Assembly
February 2025
Dallas, Texas
Presentation
Significant Developments in Trademark Law and Their Impact on Franchising
American Bar Association Annual Forum on Franchising
November 2024
Dallas, Texas
Presentation
Coming to America: Tackling Franchising Internationally
Let’s Grow Canada Franchise Sales and Development Assembly
November 2024
Toronto, Canada
Presentation
Franchise Jargon Jamboree: Decoding the Language of Operations Success
Franchise Business Review Summit
October 2024
Denver, Colorado
Presentation
Marketing Funds and Local Marketing Do’s and Don’ts to Promote System Harmony while Promoting the Brand
International Franchise Association Legal Symposium
May 2024
Washington, D.C.
Preparing and Papering the Franchise Deal
International Franchise Expo
May 2024
New York, New York
Presentation
Financial Performance Representations
International Franchise Expo
May 2024
New York, New York
Presentation
Papering the Deal
Let’s Grow Franchise Sales and Development Assembly
February 2024
Dallas, Texas
Presentation
Gaining and In-Depth Understanding of Franchising
International Franchise Association Annual Convention
February 2024
Phoenix, Arizona
Presentation
Joint Employer Lightning Rounds
Franchise Business Review Summit
October 2023
Austin, Texas
Presentation
International Franchising and Protecting the Brands Trademarks Abroad Roundtable
International Franchise Association Legal Symposium
May 2023
Washington, DC
Presentation
FranGuard
International Franchise Association Annual Convention
February 2023
Las Vegas, Nevada
Presentation
FranGuard
Franchise Customer Experience Conference
June 2022
Atlanta, Georgia
Presentation
WEB 2.0: Social Networks, Branding, and Franchising – 2022 and Beyond!
International Franchise Expo
June 2022
New York, N.Y.
Presentation
Trademarks and Intellectual Property
International Franchise Association Legal Symposium
May 2021
Washington, DC
Presentation
Operations Summit
International Franchise Association Annual Convention
February 2019
Las Vegas, Nevada
Presentation
Why Franchising? How Women Can be Successful in Today’s Franchising Marketplace - 2
International Franchise Expo
May 2018
New York, NY
Presentation
Franchising Your Business - 4
International Franchise Expo
May 2018
New York, NY
Presentation
Why Franchising? How Women Can be Successful in Today’s Franchising Marketplace
Franchise Expo West
November 2017
Los Angeles, CA
Presentation
Franchising Your Business - 2
Franchise Expo West
November 2017
Los Angeles, CA
Presentation
The Accidental Franchise
Fairfax Bar Association Annual Convention
October 2017
Nemacolin Woodlands Resort, PA
Presentation
Walking The Line: How to Administer a Franchise System in Light of the NLRB’s New Joint
International Franchise Expo
June 2017
New York, NY
Presentation
The Legal Aspects of Franchising Your Business - 3
International Franchise Expo
June 2017
New York, NY
Presentation
Graying of a Franchise System: How to Deal with an Aging Franchisee Population
IFA 50th Annual Legal Symposium
May 2017
Washington, DC
Presentation
The Legal Aspects of Franchising Your Business - 2
International Franchise Expo
May 2003 - June 2017
Washington, DC and New York, NY
Presentation
Franchisees: What Does the NLRB Mean to You?
International Franchise Association 57th Annual Convention
January 2017
Las Vegas, NV
Presentation
Moderator: Annual Leadership Conference
International Franchise Association 57th Annual Convention
January 2017
Las Vegas, NV
Presentation
The Accidental Franchise: Tips for Business Lawyers
Fairfax Bar Association
May 2016
Fairfax, VA
Presentation
Joint Employer Issues in Franchising
Canadian Franchise Association
April 2016
Ottawa, Ontario
Presentation
Steps to Franchise Your Business
Greater Falls Church Chamber of Commerce
March 2016
Falls Church, VA
Presentation
Shifting Gears: Modifying Key Franchise Agreement Terms in Response to Recent Regulatory Changes
International Franchise Association 56th Annual Convention
February 2016
San Antonio, TX
Presentation
Brand Protection Strategies: Handling Trademark, PR, and Social Media Crises in an Online World
International Franchise Association 56th Annual Convention
February 2016
San Antonio, TX
Presentation
The Legal Aspects of Franchising Your Business
West Coast Franchise Expo
October 2004 - October 2015
Houston, TX; Anaheim, CA; Los Angeles, CA
Presentation
Franchise Registration
IFA 48th Annual Legal Symposium
May 2015
Chicago, Illinois
Presentation
Cutting Edge Franchise Agreements and Concepts
Franchise Expo South
February 2015
Houston, TX
Presentation
How Much Am I Going to Earn? How Franchisors May (and May Not) Answer This Question
Franchise Expo South
February 2015
Houston, TX
Presentation
Using the Manual to Enforce System Standards (Roundtable)
IFA 47th Annual Legal Symposium
May 2014
Chicago, Illinois
Presentation
The Accidental Franchise: Traps for the Unwary and Elements of Control in Trademark License Agreements
Florida Bar Association 5th Annual Intellectual Property Symposium
March 2014
Tampa, FL
Presentation
Leadership Conference Roundtable
International Franchise Association Annual Convention
February 2014
New Orleans, LA
Presentation
Protecting Your Brand Through Social Media Roundtable
International Franchise Association Annual Convention
February 2014
New Orleans, LA
Presentation
Assessing Materiality – What to Include and When to Amend
American Bar Association’s 35th Annual Forum on Franchising
October 2012
Los Angeles, CA
Presentation
Weighing the Risks and Benefits of Financial Performance Representations
International Franchise Association Legal Symposium
May 2012
Washington, D.C.
Presentation
Trademarks and Intellectual Property Roundtable
International Franchise Association Annual Convention
February 2012
Orlando, FL
Presentation
Franchising Your Business - 11
International Franchise Expo
April 2003 - April 2011
Washington, D.C. and New York, NY
Presentation
Financial Performance Representations (Roundtable Facilitator)
IFA Legal Symposium
May 2011
Washington, D.C.
Presentation
Franchising Your Business
International Franchise Expo
April 2011
Washington, D.C.
Presentation
Financial Performance Representations
IFA Convention
February 2011
Las Vegas, NV
Presentation
Franchising Your Business - 8
West Coast Franchise Expo
October 2007 - November 2010
Los Angeles, CA

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