Franchise Law
With Zing

Plave Koch is one of the largest franchise law practices in the country. Our combination of experience, efficiency, and practical, business-oriented thinking enables us to deliver first-class services at a reasonable cost.

Our Team


  • + Regina Amolsch
    Regina Amolsch

    Regina B. Amolsch concentrates her practice in franchising, licensing, and distribution issues, as well as general corporate transactions. She provides advice and counseling on franchise relations, terminations, transfers, regulatory compliance, establishment and operation of franchise systems, and dispute resolution.

  • + Valerie Brennan
    Valerie Brennan

    Valerie Brennan joined Plave Koch in January 2020 and leads the firm’s Trademarks & Copyrights practice. She has over 20 years of experience advising companies and associations on selecting, protecting, licensing, and enforcing their trademarks worldwide.

  • + Leslie Curran
    Leslie Curran

    Leslie focuses on advising her clients (whether start-up, middle-market, or mature) on franchise and distribution law, including structuring the relationship and regulatory compliance. Her practice emphasizes both domestic and international franchises and licensing, as well as area development, area representative and sub-franchise arrangements.

  • + Marisa Faunce
    Marisa Faunce

    Marisa counsels franchisors, licensors, and manufacturers on transactional, regulatory and intellectual property issues involved in developing and growing franchise programs. She also counsels franchisors regarding all aspects of the franchise relationship, including operational compliance, system standards, default and termination strategies and franchise workouts.

  • + David Koch
    David Koch

    David Koch co-founded Plave Koch PLC in 2007 after many years of large-firm partnership. His practice focuses on franchising, licensing, and supply chain transactions.  Projects include structuring franchise programs and license arrangements, private equity investments in franchising, corporate and commercial transactions, regulatory compliance, antitrust counseling, advertising and marketing, and international expansion.

  • + Michael Laidhold
    Michael Laidhold

    Michael Laidhold joined Plave Koch as a partner in April 2007. He has over 20 years of experience with a variety of commercial, licensing, franchise, corporate and business development matters across a diverse range of industries.

  • + Lee Plave
    Lee Plave

    Lee has extensive experience counseling distributors and franchisors, including drafting and negotiating franchise agreements for complex international and domestic transactions and advising clients on all aspects of franchise and distribution law.

  • + Leslie Pujo
    Leslie Pujo

    Leslie Pujo brought her practice of mobility services and vehicle use law and franchising to Plave Koch PLC in April 2016.  She is adept at counseling clients on franchise registration and disclosure matters, franchise relationship issues, and pre-litigation dispute resolution, as well as structuring franchise and other distribution systems in a variety of industries and bringing international systems to the United States.

  • + Benjamin Reed
    Benjamin Reed

    Ben has been working with franchisors for over twenty years on a variety of litigation, counseling, transactional, and regulatory matters. Even though his experience spans a broad range of areas, Ben’s expertise is in litigating disputes of all kinds.

  • + James Rubinger
    James Rubinger

    Jim brings over three decades of franchise litigation, arbitration, and mediation experience to Plave Koch. Jim’s resume includes some of the most significant cases in franchising, particularly in post-merger disputes.


  • + Nora Murphy
    Nora Murphy

    Nora joined Plave Koch as an associate in May 2021. She previously focused her practice on litigation and family law matters with a mid-sized firm in central Maryland. Before entering private practice, Nora served as the Judicial Law Clerk to… MORE

  • + Setareh Deljo-Roland
    Setareh Deljo-Roland

    Setareh joined Plave Koch as an associate in November 2016. She has over 9 years of legal experience with a variety of regulatory and corporate matters across a diverse range of industries.

  • + Abbey Taylor

About the Firm

Early in 1989, Lee Plave and Dave Koch, both recent alumni of the FTC who knew each other’s names but not faces, found themselves in neighboring associate offices at a mid-size Washington, D.C. law firm specializing in franchising. John Tifford and Jim Rubinger were already there. As Lee and Dave learned the ins and outs of private law practice and the business of franchising, they became fast friends and mutual admirers.

About the Firm

By the Numbers

Partners, Each With 16+ Years of Experience Representing Franchisors
Combined Years of Experience Representing Franchisors
Articles for ABA and IBA Legal Journals

News Alerts

Franchise Disclosure Questionnaires Face New Challenges

November 1, 2022

Franchisors routinely use questionnaires to verify whether prospective franchisees have timely received a franchise disclosure document (“FDD”), understand the details and risks of purchasing the franchise, and whether the franchisee has received information that differs from the FDD (for example,… MORE

We’ve Got A LOT to be proud of...

September 15, 2021

Plave Koch has been recognized by our peers for several prestigious awards in franchising law. We are grateful for the recognition and for the team that makes it possible! Plave Koch PLC is honored to announce that eight of our lawyers have… MORE

Legal Eagle Roundtables

June 11, 2021

Our partner Ben Reed spoke on a panel about “Zee-Zor Legal Logic Post COVID” sponsored by Franchise Times.