Lee Plave

Partner

Contact

T (703) 774-1203
F (703) 774-1201
lplave@plavekoch.com

12005 Sunrise Valley Drive
Suite 200
Reston, VA 20191

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Experience

Lee has extensive experience counseling distributors and franchisors, including drafting and negotiating franchise agreements for complex international and domestic transactions and advising clients on all aspects of franchise and distribution law.

Lee also counsels clients on the application of technology to franchise and distribution systems. He focuses his attention on matters such as social networking and social media issues, e-commerce, data use and security policies, cybersquatting and domain name disputes, consumer complaint and cybersmear sites, as well as software and hardware licensing. In addition, he represents clients in matters before the Federal Trade Commission.

Since 2008, the International Franchise Association Educational Foundation has recognized Lee as a “Certified Franchise Executive.”

London-based Who’s Who Legal has consistently named Lee as one of the Global 10 “Most Highly Regarded Individuals” among franchise lawyers worldwide in its publication The International Who’s Who of Franchise Lawyers. In 2014 and 2015, Who’s Who Legal recognized Lee as the Top Practitioner in North America, as ranked by his peers.

The respected U.K. publisher Chambers & Partners includes Lee in its Chambers USA: America’s Leading Lawyers for Business – The Client’s Guide (Band 1). They wrote that:

Lee Plave has left DLA Piper to start Plave Koch PLC in Reston. According to commentators, “this passionate transactional advocate is focused more than most on the cutting-edge areas.” These include counsel on the use of technology in franchise and distribution systems and on regulatory issues arising out of Sarbanes-Oxley and new accounting rules. Clients were quick to praise his blend of client service and a contemplative methodology: “He is not a lawyer who would give you an answer first and go and check later.”

More recently, Chambers USA wrote:

Sources are effusive in their praise for Lee Plave, describing him as “a very impressive and talented lawyer.” Interviewees note: “He is very knowledgeable and on the cutting edge of the technology side of things.” One peer added: “He is a wonderful franchise attorney and a great character – I can’t say enough good things about him.”

 Lee AV Ranking Logo

Education

  • New York Law School (J.D., cum laude)
  • Clark University (B.A.)

Memberships

  • American Bar Association
    • Director, International Franchise
      and Distribution Division (2012-14), Forum on Franchising
  • Board of Trustees, Clark University (2016-2022)
  • International Bar Association
  • International Franchise Association
    • Merchant-Cybersecurity Working Group on Cyber Risk Mitigation (IFA representative)
    • President’s Council on Year 2000 Conversion (IFA representative)
    • Information Technology Committee
    • FIN46 Working Group
    • Social Media Task Force
    • PCI Compliance Task Force
    • 2012 Convention Planning Committee
  • Bar Association of the District of Columbia
  • New York State Bar Association
    • Subcommittee on Revisions to the NY Franchise Law
  • Virginia State Bar

Admitted to Practice

  • District of Columbia
  • New York
  • Virginia

Honors

  • Chambers USA: America’s Leading Lawyers for Business (Band 1)
  • Best Lawyers in America
    • 2016 Franchise Lawyer of the Year, Washington, D.C.
    • 2011 Franchise Lawyer of the Year, Washington, D.C.
  • Franchise Times “Legal Eagles” – Hall of Fame
  • Who’s Who in America
  • Who’s Who in American Law
  • Who’s Who in the South and Southwest
  • International Who’s Who of Franchise Lawyers
    • Top Practitioner in North America (2014, 2015)
  • International Who’s Who of Information Technology Lawyers
  • Who’s Who Legal: Thought Leaders 2017
  • International Journal of Franchising Law, Co-Editor
  • Washington, DC Super Lawyers
  • Virginia Super Lawyers
  • Super Lawyers – Corporate Counsel Edition
  • Smart CEO – Legal Elite
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Presentations

Presenter, Moderator, or Co-Presenter:

Cybersecurity Exposure
IFA 50th Annual Legal Symposium
May 2017| Washington, DC

Coming to America: EB-5 Programs and Franchising
American Bar Association’s 39th Annual Forum on Franchising
November 2016| Miami Beach, FL

Web 2.0: Technology + Franchising, Data, Cybersecurity, Social Media and Social Networking
Franchise Expo West
October 2016| Denver, CO

Report from the United States: The NLRB and Cuba
IBA/IFA 31st Annual Joint Conference
May 2016| Washington, D.C.

Taking International Franchising to the Next Level
IFA 49th Annual Legal Symposium
May 2016| Washington, D.C.

The FTC Ruling in Wyndham and How it Impacts Franchising
IFA Webinar
March 2016| Washington, D.C.

Vicarious Liability and the NLRB “Joint Employer” Issues in Franchising
NRA Show 2015 - National Restaurant Association
May 19, 2015| Chicago, Illinois

Vicarious Liability and Joint-Employer – Ten Practical Tips to Execute Today
IFA Wednesdaywise Webinar
November 2014| Washington, D.C.

Web 2.0: Technology + Franchising: Data, Cybersecurity, Social Media and Social Networking
West Coast Franchise Expo
October 2014| Anaheim, CA

Key Issues and Decision Points for a Franchisor Wishing to Expand Internationally
International Division Breakfast Program - ABA’s 37th Annual Forum on Franchising
October 2014| Seattle, WA

Unique and Often Overlooked Issues and Limitations on Doing Business in International Franchising
American Bar Association’s 37th Annual Forum on Franchising
October 2014| Seattle, WA

The NLRB Decision – What Does It Mean for Franchising?
Google Hangout
September 9, 2014| Google Hangout

Web 2.0: Technology + Franchising: Data / Social Media and Social Networking Policies
International Franchise Expo
June 2014| New York City, NY

Franchising (Guest Lecturer)
Georgetown University Law School
March 2014| Washington, DC

Web 2.0: Technology + Franchising: Data / Social Media and Social Networking Policies
West Coast Franchise Expo
October 2013| Anaheim, CA

Fundamentals of Franchising “Antitrust” and “What is a Franchise?”
American Bar Association’s 36th Annual Forum on Franchising
October 2013| Orlando, FL

Financial Performance Representations in International Franchising – International Division Breakfast Program
American Bar Association’s 36th Annual Forum on Franchising
October 2013| Orlando, FL

Web 2.0: Technology + Franchising: Data / Social Media and Social Networking Policies
International Franchise Expo
June 2013| New York City, NY

Protect this House! Legal Steps to Protect Your Systems
2013 FranCamp: IFA Digital Marketing & Technology Best Practices Conference
May 2013| Atlanta, GA

The Dark Side of Master Franchising
29th Annual IBA/IFA Joint Conference
May 2013| Washington, D.C.

That’s My List! Who Owns Customer Data in Franchise Systems?
International Franchise Association’s 46th Annual Legal SymposiumInternational Franchise Association 43rd Annual Convention
May 2013| Washington, D.C.

PCI Compliance: What Everyone Should Know – A Discussion Among the PCI Security Council, Visa, UPS Store, and Massage Envy Executives
International Franchise Association 43rd Annual Convention
February 2013| Las Vegas, NV

Protecting Your Brand: The Good, the Bad, and the Ugly – Technology & Franchising Summit Roundtable
International Franchise Association 43rd Annual Convention
February 2013| Las Vegas, NV

Web 2.0: Technology + Franchising: Data / Social Media and Social Networking Policies
International Franchise Expo
June 2012| New York City, NY

Protecting Your Brand in Social Media and Social Networking
International Franchise Association 42nd Annual Convention
February 2012| Orlando, FL

Web 2.0: Technology + Franchising: Data / Social Media and Social Networking Policies
Franchise Expo South
January 2012| Miami Beach, FL

Annual Update: Franchise and Distribution Law Developments
American Bar Association’s 34th Annual Forum on Franchising
October 2011| Baltimore, MD

Franchising and Technology: Keeping Pace with Changes, Cloud Computing, and E-Disclosure
International Franchise Association’s 44th Annual Legal Symposium
May 2011| Washington, D.C.

Going Green – The Impact of Energy Efficiency Schemes and Carbon Reduction Commitments on Franchising
American Bar Association’s 33rd Annual Forum on Franchising
October 2010| San Diego, CA

Technology in Franchising: Data, Social Media, and 21st Century Franchise Policies
International Franchise Expo
April 2010| Washington, D.C.

Social Media Best Practices
International Franchise Association
April 2010| Webinar

Technology in Franchising: Data, Social Media, and 21st Century Franchise Policies
West Coast Franchise Expo
October 2009| Los Angeles, CA

We Are Not Alone: Compliance with Transnational Laws in International Franchising
American Bar Association
June 2009| Teleseminar

Financial Performance Representations in International Franchise Transactions
25th Annual IBA/IFA Joint Conference
May 2009| Washington, D.C.

Legal Aspects of International Expansion
IFA International Symposium on Franchising
November 2008| Los Angeles, CA

Nuts and Bolts: Franchise Law and Technology
West Coast Franchise Expo
November 2008| Los Angeles, CA

Advanced Disclosure Issues Under the New FTC Franchise Rule
American Bar Association’s 31st Annual Forum on Franchising
October 2008| Austin, TX

Leveraging New Media to Grow Your Business
National Association of Women Business Owners (NAWBO)
October 2008| Tysons Corner, VA

Good Faith and Fair Dealing: Economic Power in Franchising
24th Annual IBA/IFA Joint Conference
May 2008| Washington, D.C.

The Use of Technology in Franchising
International Franchise Expo
April 2008| Washington, D.C.

eFranchise Your Ops: eDisclosure, eContracting, eManuals – Technology Summit Roundtable Discussion
International Franchise Association 48th Annual Convention
February 2008| Orlando, FL

The Use of Technology in Franchising
Franchise Expo South
January 2008| Miami, FL

International Franchising – Presentations to visiting Russian delegations
U.S. Department of Commerce – Special American Business Internship Training
2004, 2005, 2006, 2007| Washington, D.C.

The Use of Technology in Franchising
West Coast Franchise Expo
October 2007| Los Angeles, CA

Global Proliferation of Franchise Law
American Bar Association / Section of International Law – 2007 Spring Meeting
May 2007| Washington, D.C.

Franchising and Technology
International Franchise Expo
March 2007| Washington, D.C.

E-Disclosure Under the New FTC Franchise Rule
International Franchise Association 47th Annual Convention
February 2007| Las Vegas, NV

Principles of Franchising
IFA Educational Foundation – International Franchise Association 47th Annual Convention
February 2007| Las Vegas, NV

Guest Lecturer: “Franchise Law”
Georgetown University Law School
2006| Washington, D.C.

The Use Of Technology In Franchising
West Coast Franchise Expo
November 2006| Los Angeles, CA

Best Practices in International Franchising
International Franchise Association 39th Annual Legal Symposium
May 2006| Washington, D.C.

Hot Spots in International Franchising
International Franchise Expo
May 2006| Washington, D.C.

Start-Up Lab: Franchising Principles
MIT Enterprise Forum
May 2005| Tysons Corner, VA

Global Franchise Expansion
International Franchise Expo
April 2005| Washington, D.C.

Cybergriping: The Law of Complaint Sites on the Internet
Georgetown University Law School Advanced Computer & Internet Law Institute
March 2005| Washington, D.C.

U.S. Trends in Franchising
Canadian Franchise Association Annual Legal Symposium
April 2004| Toronto, ON

Co-Branding Your Franchise System
Canadian Franchise Association Annual Legal Symposium
April 2004| Toronto, ON

The Franchisor/Franchisee Relationship
8th Annual Int’l Foodservice Technology Exposition (FS/TEC)
October 2003| Long Beach, CA

Distribution and Supply Arrangements in International Franchise Networks
International Bar Association Legal Symposium
May 2003| Washington, D.C.

Franchise Transfers and Renewals
Franchise UPDATE 2003 MultiUnit Franchising 2003 National Development Conference
March 2003| Dallas, TX

Judicial Treatment of Dealer Restrictions
ABA Antitrust Section and Michigan Bar Association
June 2002| Detroit, MI

Program Chair, Franchise Law and Internet Legal Roundtable Program
Franchise UPDATE Third Annual System Management and Information Technology Summit
May 2002| Dallas, TX

E-Commerce and the Internet: Practical Considerations for Practitioners
Petroleum Marketing Attorneys Annual Meeting
April 2002| Washington, D.C.

E-commerce & Franchising: System & Encroachment Concerns
International Franchise Association’s 42nd Annual Convention
February 2002| San Antonio, TX

Essentials of E-Commerce
American Bar Association’s 24th Annual Forum on Franchising ABA Forum on Franchising Annual Meeting
October 2001| San Francisco, CA

Co-chair, American Conference Institute Second Annual Legal Symposium on Online Auto Sales
The E-Sign Act - American Conference Institute - Second Annual Legal Symposium on Online Auto Sales
October 2001| Chicago, IL

Internet Regulation: Legal Issues and Challenges
Franchise UPDATE 2d Annual Information Technology and Leadership Summit
May 2001| San Jose, CA

Effective Management of the Corporate Law Department in the New Global Economy
Corporate Counsel Section – American Bar Association’s 23rd Annual Forum on Franchising Annual Meeting
October 2000| New Orleans, LA

Protecting Domain Names, Cybersquatting, and Cybergripe Sites
ABA Forum on Franchising Annual Meeting
October 2000| New Orleans, LA

Critical Websites, Cybersquatting, and Defamation on the Internet
U.S. Chamber of Commerce – Symposium on Managing the Risks in E-Commerce
October 2000| Washington, D.C.

American Conference Institute First Annual Legal Symposium on Online Auto Sales and Special E-Auto Contract Considerations
American Conference Institute – First Annual Legal Symposium on Online Auto Sales
October 2000| Chicago, IL

Franchising and the Internet
Franchise UPDATE First Annual Information Technology and Leadership Summit
June 2000| San Jose, CA

The Internet: Franchisor Policy and Enforcement
International Franchise Association – Annual Legal Symposium
May 2000| Washington, D.C.

Making the Internet a Win-Win in Franchise Relationships
International Franchise Association – 40th Annual Convention
February 2000| Washington, D.C.

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Publications

Author or Co-Author:

Coming to America: EB-5 Programs and Franchising
American Bar Association’s 39th Annual Forum on Franchising
November 2016| American Bar Association

Report from the United States: The NLRB and Cuba
IBA/IFA 31st Annual Joint Conference
May 2016| Washington, D.C.

Taking International Franchising to the Next Level
IFA 49th Annual Legal Symposium
May 2016| Washington, D.C.

Key Issues, Decision Points for International Expansion to Cuba: Moving Beyond “Close But No Cigar”
The Franchise Lawyer
Winter 2015| American Bar Association

Submission to US Small Business Administration on Pending Franchise Affiliation Rules
Small Business Administration
April 7, 2015

Cybersecurity and Franchising: Breaches can transform a business headache into a legal nightmare
Franchising World
March 2015| IFA

Franchising Cases, Materials, & Problems – “Mergers and Acquisitions of Franchise Companies”
2013| American Bar Association

Fundamentals of International Franchising (2nd Ed.) – “Deciding to Go International: Organizational and Business Considerations”
2013| American Bar Association

The Constancy of Change and the Existential Threat of Data Loss – Foreword
Franchise 2013 – Who’s Who Legal
November 2013| International Bar Association, London

Digital Policy Structure: How Should it Be Done? Digital Media and Franchising
FranchisEssentials Magazine, Vol. 1, No. 1
August 2012

The Players, The Transactions, The Contracts, and the Legal Environment – Foreword
Franchise 2011 – Who’s Who Legal
October 2011| International Bar Association, London

Annual Franchise and Distribution Law Developments 2011
October 2011| American Bar Association

New Unlimited Cyber Real Estate: They’re Making More, But Should You Buy It?
Franchising World
October 2011| International Franchise Association

Franchising and the Internet
International Bar Association Legal Practice Division
2010| Globe Business Publishing

Financial Performance Representations
IBA International Franchising Newsletter
September 2009| International Bar Association Legal Practice Division

Advanced Disclosure Issues Under the New FTC Franchise Rule
31st Annual Legal Symposium
October 2008| American Bar Association Forum on Franchising

Franchising, eBusiness, and the Internet ICFE Study Guide for Franchise Executives
Educational Foundation
2007| International Franchise Association

eDisclosure After the FTC Rule Amendments
13 LJN’s Franchising Bus. & Law Alert 7
April 2007

The .mobi Domain Name – A Different Way to Do A Different Thing
FranchiseLawNews.com
March 2007

eDisclosure: Best Practices
Franchise World
July 2006

Franchising: Data Protection and E-Commerce Issues in the United States
Int’l Journal of Franchising Law, Vol. 4, Issue 2
June 2006

The E-Business Legal Survival Guide
December 2005

Battling Cyberpirates
Franchise World
August 2005

New China Franchise Regulation To Be Effective February 1, 2005
DLA Piper FranCast
January 2005

FIN 46R: A New, Improved Minefield for the Franchise Industry
LJN’s Franchising Business & Law Alert Volume 13, No. 7
Winter 2005

Massachusetts Highest Court Upholds Post-Term Non-Compete Clauses, Boulanger v. Dunkin’ Donuts Incorporated, 815 N.E. 2d 572
Boulanger v. Dunkin' Donuts Incorporated, 815 N.E. 2d 572
October 2004| Mondaq Banking and Financial

FTC Addresses Earnings Claims in Internet Advertising
LJN’s Franchise & Business Law Alert Volume 10, No. 9
June 2004

The FACT Act and its Effect on Franchising
Franchise World
June 2004

The CAN-SPAM Act
4 Privacy and Info. Law Report 9, at 7
May 2004

California and Michigan Courts Examine Recovery of Lost Future Royalty Damages
Piper Rudnick FranCast
April 2004

How A New Accounting Standard May Impact Every Franchisor: FASB Interpretation No. 46R
Piper Rudnick FranCast
April 2004

The CAN-SPAM Act and Franchisors
Piper Rudnick FranCast
March 2004

Corporate Counsel’s Guide to Documenting E-Commerce Transactions: The E-Commerce Legal Survival Guide
Business Laws, Inc., 3rd Edition
January 2004

Application of U.S. Franchise Laws to International Transactions
Franchising in Wandel: Gedächtnisschrift für Walther Skaupy,” Verlag C.H. Beck
2003

Cybersmearing: The Ugly Side of the Web
Franchising World
September 2003

Distribution and Supply Arrangements In International Franchise Networks
20th Annual IFA/IBA Joint Seminar on Franchising
May 2003

Corporate Counsel’s Guide to Documenting E-Commerce Transactions: The E-Commerce Legal Survival Guide
Business Laws, Inc., 2nd Edition
May 2002

U.S. Businesses and Organizations Have New Ways to Expand Their Internet Presence with .us and .eu Domain Names
4 E-Commerce Law Report 5, at 5
March 2002

International Franchising & E-Commerce: Adapting Franchise Systems to the Global Electronic Marketplace
3 Int’l Journal of Franchising and Distribution Law 4, at 259
2001

FAQs for Franchisors – Gramm-Leach-Bliley Act and the FTC Rule on Privacy of Consumer Financial Information
Franchise UPDATE
4Q 2001

Franchisors and Franchisees Face the Reality: The Gramm-Leach-Bliley Act Applies
Franchising World
November/December 2001

Documenting E-Commerce Transactions: The E-Commerce Legal Survival Guide
Business Laws, Inc.
July 2001

How to Implement Dot.com Franchising Solutions
Franchising World
September/October 2000

Franchisors Brandish Pair of Powerful Weapons in War on Cybersquatters
Franchising World
September 2000

E-Sign and the FTC Rule
The Franchise Lawyer
September 2000

Clinton e-signs new law – The E-SIGN Act
Piper Marbury Rudnick & Wolfe FranCast
July 2000

Franchisors Gain Powerful New Weapon in War Against Cybersquatters
Leader’s Franchise & Business Alert
January 2000

Franchisor Domain Names Protected under New Law: President Clinton Signs the Anticybersquatting Consumer Protection Act
Piper Marbury Rudnick & Wolfe FranCast
December 1999

www.franchise.edu What You Should Know About Franchising and the Internet
Franchise World
June 1998

It’s a Small, Small E-World
Franchise World U.K.
September 1996

Point/Counterpoint: Do US Franchise Laws Cover International Franchise Sales?
October 1994| CCH Global Franchise Alert

The Application of US Franchise Laws To International Franchise Sales
June 1994| CCH Global Franchise Alert

Extra-territorial Application of US Franchise Registration and Disclosure Laws in International Franchise Transactions
Journal of Int’l Franchise and Distribution Law
1993

Franchising and the Federal Trade Commission: Recent Developments (1991-93)
Franchise Legal Digest
Spring 1993

Software Licensing for Franchisors
Franchise UPDATE
September 1991

Franchising and the Federal Trade Commission: Recent Developments
Franchise Legal Digest
Spring 1990

Franchising and the Federal Trade Commission: A Review of Current Developments
Franchise Legal Digest
May 1989

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