DNA Map

Us Them

How we define success with clients

Resonance
Client views us as an extension of itself.
Execution
A vendor who delivers assignments on time with quality.

How we define success for ourselves

Balance
Challenging work, reasonable income, and rose-smelling.
Profitability
Rates times hours, leverage, and cross-selling.

How we deliver service

Authenticity
Apply experience that relates to the real world of the client.
Delegation
Hand off to an associate/lower billing rate.

Our work style

Post-geographic
It’s not when or where you work, it’s what you get done.
Clinical
Be in the office a lot. Do not challenge processes that have always worked.

Our counseling goal

Impact
Inject personality, practicality and sense of humor to make advice understandable and memorable.
Accuracy
Word it just right technically.

We want clients to think we have . . .

Passion
Rounded, worldly and interesting people having fun on the job and doing well.
Success
Institutional strength and infrastructure, financial resources and recruiting power.

Our pricing approach

Client-focused
A uniform, fair partner rate and predictable costs. Individual discretion to apply task-based rates and quote project fees. Decreased reliance on billable hours, increased customization.
Lawyer-focused
Fees reflect law firm’s competition and financial goals, not the clients’. Standardized; alternatives by request only. Reliance on write-offs to balance interests.

Our referral philosophy

Selected
Choose outside colleagues based on expertise and shared values.
Expected
Refer within the firm if at all possible, regardless of cost or quality.