Monthly Archives: February 2020

Protecting the Trade Dress in Your Store Layout

  by Valerie Brennan Store design / layout protection is a hot topic in trademark and copyright circles at the moment.  Trade dress protection can be added to your arsenal of tools for preventing copycats from profiting off your creativity. … MORE

The How and Why of Trademark Symbols

   by Valerie Brennan Trademark symbols or notices – TM, SM and ® – serve important purposes but it’s not always clear why and how companies should use them.  Here’s a concise guide: Which?  Use TM for unregistered product marks,… MORE